“Fashion is not for sissies!”

15 Aug

On last week’s Project Runway episode, Michael Kors proclaimed the above quote: “Fashion is not for sissies!”

He’s right. We can probably all agree that fashion is fiercely competitive and a very challenging industry to succeed in. Do you know what else isn’t for sissies? Running a small business.

These two facts tell us one thing: our customers are a courageous bunch!

Yes, it’s important for you to have excellent analytical skills and know how to expertly make sense of all those numbers, but being in the business of fashion, it is also important for you to be bursting with creativity.

Creativity? Like, painting and getting all crafty and artsy??

Well, not necessarily. If painting or sculpting are right up your alley and help those creative juices flow, then by all means, go for it! But, consider Dictionary.com’s definition:

“the ability to transcend traditional ideas, rules, patterns, relationship to create meaningful new ideas, methods, interpretations, etc. ; originality, progressiveness, or imagination.”

So, creativity is simply about thinking differently and by doing so, creating new, fresh, innovative ideas – whether those ideas lead you into a new product line or a new store location or new marketing tactics… the point is that you’re not going to settle for what’s already been done (or exists), but make yourself stand out and push yourself outside the box.

(And, let’s just say… in a world where literally thousands of retailers exist in one country, creativity is going to be your secret weapon to beat the competition.)

If you’re not yet bubbling with creative inspiration, don’t worry. We think even the most analytical people possess some hidden creativity; it’s just a matter of how to find it, hone it, and make it relevant for your business’ success.

Ready to color outside the lines? Here are a few links that could help you go in the right direction:

  1. 6 Steps to Achieving Creativity
  2. 100 Most Creative People in Business 2012
  3. Want to be More Creative? Get Bored.
  4. Fast Company CoDesign with info like:
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